Can you explain more about the Asset Revenue Model?
Assets are probably one of the most misunderstood and under-utilized revenue models in SaaS and yet all SaaS vendors are sitting on an asset that, leveraged properly, could yield more revenue or otherwise be worth more than perhaps the product or business itself. The notion of the Asset Revenue Model is simple, you have something that others are willing to pay to rent from you. In SaaS, a lot of this has to do with what we call Network Effect Data, or the aggregate data collected by the SaaS Vendor. Depending upon your market, your vertical, etc. you can utilize this Asset in various ways, including monetizing it directly.
Also, look for my two-part article series in Softletter on the Business Value of Multi-Tenancy. I will also be speaking at SaaS University in Chicago on July 1, 2009 on this topic. One of the benefits of Multi-Tenancy is derived via the Asset Revenue Model, which provides the ability to monetize beyond the application. See you in Chicago!
Author: Lincoln Murphy